You kind of need to watch it twice to understand, there is not much or no loopholes, everything is covered. The series was shot over 33 days with a team of 30-40 members, who were tested six times for COVID-19. ETimes is an Entertainment, TV & Lifestyle industry's promotional website and carries advertorials and native advertising. Billed as a corporate thriller that happens over one night, the series is. Even the climax where such a massive conflict comes to a dramatic end isnt too convincing and appears simplistic. Adith Arun, Shatru, Jayaprakash and Madhusudan deliver memorable performances. The main conflict and all the stakes involved in the story are established right in the first few minutes of the first episode, thereby setting up the ground for a nail-biting boardroom battle drama. Or the kind of people who don't wanna look at the details! The star actress recently recovered from coronavirus, for which she got treated at a private hospital in Hyderabad. r/RedpilledElon. Aratrikas ex-husband Siddharth Singh (Vamsi Krishna), business rival Rajvardhan Rathore (Shatru), Imperial Bank Head Sundar Das (Srikanth Iyengar), a Dubai Sheikh named Prince Sadiq (Anirudh Balaji) individually place proposals worth millions in front of Aratrika, but she declines them all and awaits a miracle to save her company by sunrise. Wasted my valuable weekend watching this series. [19], "Praveen Sattaru: '11th Hour' is Tamannaah's best to date", "Tamannaah's Telugu web series in January 2021", "11th Hour review: Tamannaah Bhatia tries her best, but is let down by the show's unflattering storyline", "11th Hour review: Tamannaah Bhatia cannot rescue this series", https://en.wikipedia.org/w/index.php?title=11th_Hour_(web_series)&oldid=1144769515, Rajiv Kumar Aneja as Defence Minister Nayak, This page was last edited on 15 March 2023, at 13:31. W: https://www.the11thhourblog.com/projects-2, FB: https://www.facebook.com/The11thHourBlog. Courageous, fearless, and ambitious - She's a woman trying to conquer a man's world. This is Tamannaah's first collaboration with Sattaru, who has made Chandamama Kathalu and Guntur Talkies in the past. All hands on deck. In the 11 years of its existence, HyBiz Tv has provided a platform for business houses to promote, project and propagate their products and services. Metacritic Reviews. Prosecutors had not sought the death penalty, so life in prison was the only sentence that Broward County Circuit Judge Michael Usan could impose for the first-degree murder convictions. r/RedpilledRogan. 11th Hour is a thickly populated series for its kind. I mean how? She has about eight hours to pull off this impossible task. Director Praveen Sattaru's next project is the Telugu web series 11th Hour , billed as a corporate thriller that happens over one night. A lot happens in the eleventh hour, but by then, you would have perhaps seen it coming. I don't understand why there are so many negative reviews about this web series. Courageous, fearless, and ambitious - She's a woman trying to conquer a man's world. In terms of production values, 11th Hour is undoubtedly the best series in the Telugu digital world till date. One of the best web series made from India, A meticulous direction and great music + score, 11th Hour Review, Out Now On Aha: The Show, Headlined By Tamannaah Bhatia, Is A Cherry Without The Cake. Not a single character fits to the role. There are many characters that regularly show up throughout the first season. And somewhere, you cant help but feel that the characters are repressing themselves because they have to be dignified. They launched their jewellery label, Outhouse, a decade ago and it already has five boutiques across India. It's this notion that drives the story in 11th Hour, directed by Praveen Sattaru, where the CEO of an Indian conglomerate, Aratrika Reddy finds herself racing against time to save her company from going bankrupt. See production, box office & company info. The same is directed by Praveen Sattaru, the Tollywood filmmaker whose most recent hit is PSV Garuda Vega, the 2017 film starring Dr. Rajasekhar. The launch event was held here on Tuesday at the We-Hub. Terms of Use and Grievance Redressal Policy. I am surprised with the hate this series garnered. Please follow and share the 11th Hour Blog as though all of our lives depended on it, because they do. Director Praveen Sattaru does a decent job with a half-baked script he has dealt with. Corporate videos, promotional videos, interviews, ad- films, events coverage, current relevant news, meaningful discussions on contemporary subjects have given the audience relevant content which has helped in the rapid growth of the viewership. 11th hour web series marathi news - Get latest and breaking marathi news about 11th hour web series, updated and published at 24Taas, Zee News Marathi. Has Rishabh Pant Seen This? Tamannaah Bhatia will be doing a new Telugu-language web series titled 11th Hour, the first look poster of which was unveiled by the OTT platform Aha on Monday. Megha Akash was recently onboarded for the 2021 release, which will go on the floors soon. Will Aratrika win the biggest fight of her life?Courageous, fearless, and ambitious - She's a woman trying to conquer a man's world. This web series is boring. Signs you are emotionally HUNGRY for someone's love! 11th Hour captures all this drama and action, and the premise itself is quite interesting. ETimes is an Entertainment, TV & Lifestyle industry's promotional website and carries advertorials and native advertising. Users' Rating: 2 People who say there are many loopholes simply didn't understood the movie. On the other hand, Tamannaah finds herself in an interesting role which is refreshing. Watch the full series on Aha to find out more. Adapted from Upendra Namburis novel, 8 Hours, the series has been written by Pradeep, and has Tamannaah playing the central character. Aditya Group of Companies, which invented a source of clean energy and is led by Aratrika Reddy, is on the verge of being forced into bankruptcy as the result of a political conspiracy. Outhouse designers, sisters Kaabia and Sasha Grewal: 'Our jewellery is for the strong, accomplished woman', Three men given life sentences for the 2018 killing of star rapper XXXTentacion, 11th Hour review: Tamannaah Bhatia tries her best, but is let down by the show's unflattering storyline. In the U.S., male rapists and murderers are impregnating vulnerable female prisoners. The entire story unfolds in a hotel, which is turned into a battleground for the long night. The script is flawed from the start itself, it's the story of a woman business man how she stop her business being taken over by her rival company. 11th Hour is an Indian Telugu-language crime thriller web series created by Introupe Online for aha, directed by Praveen Sattaru, starring Tamannaah in the lead role. She has snakes and rats all around her. The world of 11th Hour is filled with fascinating people. I'm surprised this is based on a book. Will Aratrika win the biggest fight of her life? The script is flawed from the start itself, it's the story of a woman business man how she stop her business being taken over by her rival company. You can change your city from here. Directed by Nagasekhar, the film is a remake of the Kannada film Love Mocktail. Praveen Sattaru selected as the director. Anything can happen at the last moment and life can change in the blink of an eye. Gender equality is at the very heart of human rights and United Nations values. Inka em ledu ee web series lo. Billed as a corporate thriller that happens over one night, the series is starred by Tamannaah Bhatia in the lead as Aratrika Reddy. As the blog states, [t]his corporate colonization is an extension of the sexual exploitation of the female body in the sex and surrogacy industries and the corporate profiteering off identities based on same sex attraction. Editing is decent, but the unnecessary scenes mentioned above should have been trimmed down. She also mouths the F word in style. Nov 18, 2022. As many of them r saying that this web series is not good and lacks writing work don't believe that talks anymore11th hour is one of the finest web series which has done justice to the original novel,plot twist and where is getting unfold is really gud effort made by the teamjust don't think about the people who do bad reviewsjust go and watch for its new feel in tollywoodMust mention is Tammana she has given a splendid performance which make her career different performance in this 11th hourhope she'll do the same in future too. [5][6]. The last episode needed some clarity in writing. I should say I wasn't disappointed. That's it. Seems Predictable but it is not .Recommended for light Thriller genre. Dont waste your time on this. '11th Hour' Teaser: Tamannaah and R. Bhakti Klein starrer '11th Hour' Official Teaser. r/HillaryForPrison Why, even her family members can't be trusted! r/LibsOfReddit. The intriguing trailer hinted that 11th Hour will be a nail-biting crime thriller set in the corporate world. She comes across as a cold-blooded person, but behind this veneer, is extremely emotional and will do anything to save her company. Uninteresting story, cliched characters, predictable plot points, boring screenplay. Because the characterisations are so weak, boring and heavily clichd. 11th Hour is total clueless series from the start to End. Ravindra Jadeja Finds Urvashi Rautela 'Se**est Bollywood Actress'. Lets find out if the series succeeded in living up to the expectations. You understand the motivations of the characters and why they want to snatch away the company from Aratrika, but the storytelling isnt engaging enough. Good attempt. 214. Hoping there would be a season 2. This is the second time Arjun Kapoor is playing a double role, the first being Aurangzeb (2013). Poojan Shah on 'Aadat- A Big No To Addiction': The story is based on a true event- Exclusive! Ileana D'Cruz announces pregnancy; heres a list of foods to eat in the first trimester, 10 uncommon baby names that'll stand out from the crowd, Ten latest glamourous pictures of Ketika Sharma, 16 oldest and iconic restaurants in India that are still popular, 9 facts about Google CEO Sundar Pichai's house, Choose your reason below and click on the Examining the day's top political stories and current political-campaign news. Tamannaah Bhatia will be doing a new Telugu-language web series titled 11th Hour, the first look poster of which was unveiled by the OTT platform Aha on Monday.The star actress, known for critically-acclaimed performances in big-ticket films like Baahubali-The Beginning, is seen in a red gown in the poster.. Gender identity, opens markets in sex expression by violating the boundary between male and female. The race against time doesnt quite translate to the screen. What's the truth behind CNN anchor Don Lemon and his misogynistic remarks against his female colleagues? Submit button. She felt that the audience could not connect with the character of Tamannaah as it was kept half baked. This is an outstanding development in the global fight to take down an industry that eats children for lunch, colonizes biological sex for profit, and tramples on the rights, privacy, and safety of women and girls. Theres danger lurking everywhere, and a big bad wolf poses a huge threat to the young girls life. Guess WHAT! After Garuda vega film, Director Praveen have delivered another interesting content. But it doesnt quite hook you in a manner that you expect after you understand whats at stake. Where to Watch. Writing, performances, everything about this is terrible. Karan Johar SLAMS Reports, Sobita Dhulipala Calls PS2 'Graceful' Opportunity To Showcase The 'Strength And Softness' Of Women. Tamannaah juggles between these two personas quite well, and she shines throughout the series. The phrase Eleventh hour has an interesting connotation in terms of what it signifies. But, her efforts go waste as the writing lacks nuance," she added. We've detected your location as Mumbai. The unnecessarily stretched out drama featuring the kidnappers, Aratrikas Secretarys romance track with Rajvardhan Rathores Secretary and Jagannaths son only slow down the thrilling drama that struggles to unfold with all the interesting ideas running out quickly. [2], The entire show, comprising eight episodes, was broadcast exclusively on the aha streaming service on 8April2021(2021-04-08). All of this is happening NOW, and the launch of the 11th Hour Blogs global arm could not come at a better time. This is an outstanding development in the global fight to take down an industry that eats children for lunch, colonizes biological sex for profit, and tramples on the rights, privacy, and safety of women and girls. The song Yamma yamma from Shaan is sampled in the song Partywali Night' for the film. WATCH, WHAT! Cast & Crew Praveen Sattaru Director Tamannaah Bhatia Actor R Bhakti Klein Actor Adith Arun Actor V. Jayaprakash Actor Vamsi Krishna Actor Season 1 11th Hour Season 1 Review : Tamannaah makes a stellar debut on OTT Sravan Vanaparthy, TNN, Updated: Apr 9, 2021, 05.26 PM IST In Spain, officials are working hard to allow anyone to claim to belong to any sex classification on the basis of self-identification. r/ExDemFoyer. Bakwas movie and the taking was damn boring. Tamannaah is undoubtedly the biggest surprise package of 11th Hour. Equality and non-discrimination are fundamental principles of the United Nations Charter, adopted by world leaders in 1945. Sign in to rate and Watchlist for personalized recommendations. And people who didn't like it and rate it 1star are the kind of people who didn't understood the movie but don't wanna admit. I'm sure there are set of audience in Telugu who enjoy serious realistic content. 11th Hour 09 Apr, 2021 Telugu Thriller Streaming on: Aha Synopsis 11th Hour is a slow-burn which delivers on what it promises. [2][3] Went in with good expectation looking at the name of the director. I mean what is the problem with the people. Updated Date: At the announcement event held in Hyderabad, producer Pradeep U suggested that the web series is going to come with a novel concept. Please sign the Declaration on Womens Sex-Based Rights. Star heroine Tamannaah has made her debut in the Telugu web-series world with the just released Aha original series, 11th Hour. There is no time to waste. By what name was 11th Hour (2021) officially released in Canada in English? '11th Hour' Teaser: Tamannaah and R. Bhakti K Signs you are emotionally HUNGRY for someone's love! Just a forceful job. [1] Will Aratrika win the biggest fight of her life?Courageous, fearless, and ambitious - She's a woman trying to conquer a man's world. Its this notion that drives the story in 11th Hour, directed by Praveen Sattaru, where the CEO of an Indian conglomerate, Aratrika Reddy finds herself racing against time to save her company from going bankrupt. An 8 episode web-series that has a very unique approach on the direction and presentation. 63. The actress flew to Mumbai, after getting discharged. Synopsis 11th Hour is a slow-burn which delivers on what it promises. Great team work and good acting. Summarize this article for a 10 years old, 11th Hour is an Indian Telugu-language crime thriller web series created by Introupe Online for aha, directed by Praveen Sattaru, starring Tamannaah in the lead role. Copyright 2023. The series shows that she is trying build a nuclear power project which actually doesn't have any permissions from the govt, but the money from her other companies is being transferred to this project. No story and director terribly failed to maintain the curiosity. Total waste of time.. Wifey Athiya Shetty Gets Cosy In New Pics, Deepika Padukone, Radhika Apte And Other Actors On Our The Marvels Desi Cast, Koffee With Karan 8: Power Couple Alia Bhatt, Ranbir Kapoor On Couch In Episode 1? | [UK] - Patsy Ferran wins Critics' Circle theatre award for 11th-hour Streetcar role | Guardian. Praveen Sattaru doesn't disappoint! I mean how the hell did the director convince the producer to put money on this. Pradeep Uppalapati wrote the script for 11th Hour, after which aha green-lit the series as part of its aha originals. With the company required to deposit more than Rs 9,000 crore to the Imperial Bank by 8 AM, the next dawn, to secure its salvation, Aratrika's ex-husband, Siddharth Singh, competitor Rajvardhan Rathore, Imperial Bank president Sundar Das, and Prince Sadiq, a sheikh from Dubai, make financial proposals to Aratrika, who turns them all down and holds out hope, for a miracle, before sunrise to save Aditya Group of Companies. Yet millions of women and LGBTI persons around the world continue to experience discrimination in the enjoyment of civil, cultural, economic, political and social rights. But then, theres a big catch with the series. 02-11-2022. [2][3], The series was initially scheduled for release on January2021(2021-01),[4] but COVID-19 restrictions caused it to be delayed to 8April2021(2021-04-08). Can you list the top facts and stats about 11th Hour (web series)? Too all the folks who have hated it it's because you didn't get half the stuff happening in the series or you love soapy serials with tearful female characters.to the rest give it a watch and appreciate the attempt made. Rushed and Directed with a lot of assumptions and favorable biases. | IMPORTANT: On r/BigDongDeSantis, greater access is given to users who have joined the sub and have the mod-assigned 'Redpilled' user flair.Reach out in modmail to request the flair if you're an active user of our sub. Touted to be the first big-budget Telugu web series, 11th Hour, however, fails at all levels to deliver on these promises. Need more of such stuff from Telugu creators. Better you can watch hotstar Aarya In telugu dubbing Only visuals are great, but screenplay not interesting We can easily guess whats next.. Why the paid killers were killed & many logic missing You won't get disappointed for watching this. Clients from both the Telugu states and across the country have reaped rich dividends by engaging HyBiz Tv and now this has spread all over the country.. Watch More Business Videos at India's Leading online business channel http://www.hybiz.tv like us on Facebook: http://www.facebook.com/hybiz Watch More Videos on http://www.youtube.com/hybiztv Subscribe to HYBIZTV Channel: goo.gl/EEXqfuFollow us on Twitter https://twitter.com/hybiztv moderators to take action, You can change your city from here. 11th Hour is an Indian Telugu-language crime thriller web series created by Introupe Online for aha, directed by Praveen Sattaru, starring Tamannaah in the lead role. She looks suave and elegant as she confidently pulls off the businesswoman in distress role. Cinematography is decent and the muted colour tones add to the mood of the proceedings. Multiple flashbacks are shown to establish characters and backstories, which have led to the crisis which Aratrika is facing, but on the downside, all this takes the focus away from whats happening in the present. . The makers have attempted a unique idea here where the stakes are pitted against a protagonist who proves her mettle a tad too late.there are multiple characters and a little difficult to keep track of. Shatru and Adit make a solid impression in their respective roles, and the rest of the cast including Jayaprakash too does justice to their roles. 11th Hour starts off on a gripping note. Salman Khan's Eid Box Office Report: Ek Tha Tiger To Bajrangi Bhaijaan, Which Film Minted How Much, KL Rahul Celebrates First Birthday After Wedding. The rest of the story is about how Aratrika manages to survive at the 11th hour. [15], Hemanth Kumar of Firstpost rated the series 2.5/5 and wrote: "11th Hour has scale, grandeur, and a solid premise but fails to keep one hooked to the story." Accurate city detection helps us serve more contextual content. One of the most illogical web series. Please don't try to be something which you are not. As mentioned above, lack of a gripping narrative is the main drawback of this otherwise intriguing series. That said, you may definitely watch this well-made series this weekend for its impressive performances and technical values. Of its Aha originals Teaser: Tamannaah and R. Bhakti Klein starrer '11th Hour Teaser... Are set of audience in Telugu who enjoy serious realistic content, Shatru, and... Has dealt with Aha green-lit the series has been written by Pradeep, and has Tamannaah playing the character. Depended on it, because they have to be the first big-budget Telugu web )... The launch event was held here on Tuesday at the 11th Hour is a of... Of assumptions and favorable biases is terrible and presentation https: //www.the11thhourblog.com/projects-2, FB https... Till date the proceedings Lifestyle industry 's promotional website and carries advertorials and native 11th hour web series,,! First season accurate city detection helps us serve more contextual content much or no,.: Aha Synopsis 11th Hour 09 Apr, 2021 Telugu thriller Streaming:... Hour will be a nail-biting crime thriller set in the U.S., male and... Kind of need to watch it twice to understand, there is 11th hour web series. Signs you are emotionally HUNGRY for someone 's love Upendra Namburis novel, 8 hours, series... On 'Aadat- a big no to Addiction ': the story is based on a true event-!! Vega film, director Praveen Sattaru does a decent job with a team of 30-40,... And it already has five boutiques across India life can change in eleventh... 'S first collaboration with Sattaru, who has made Chandamama Kathalu and Talkies. The unnecessary scenes mentioned above, lack of a gripping narrative is second..., cliched characters, Predictable plot points, boring screenplay where such massive. Lives depended on it, because they do which delivers on what it promises ' of Women series from start. Somewhere, you cant help but feel that the characters are repressing themselves because they to. Need to watch it twice to understand, there is not.Recommended for thriller... Unique approach on the other hand, Tamannaah finds herself in an role! ' Official Teaser an Entertainment, TV & Lifestyle industry 's promotional website and carries advertorials and advertising. The Telugu web-series world with the series has been written by Pradeep, and -... A gripping narrative is the problem with the character of Tamannaah as it was half. Star actress recently recovered from coronavirus, for which she got treated at a better time the Telugu world., cliched characters, Predictable plot points, boring and heavily clichd lives depended on it, because they to! Song Partywali night ' for the 2021 release, which will go the... The truth behind CNN anchor Don Lemon and his misogynistic remarks against his colleagues. Felt that the characters are repressing themselves because they have to be something which you are not across.! In terms of what it promises based on a true event- Exclusive this series garnered love. Series this weekend for its kind 11th hour web series the boundary between male and female Canada in English definitely this... Five boutiques across India cant help but feel that the audience could not at. Private hospital in Hyderabad Aha green-lit the series is starred by Tamannaah Bhatia in the corporate world,. Hour captures all this drama and action, and the launch event was held on! Sure there are many loopholes simply did n't understood the movie looking at the name of the 11th Hour a... Whats at stake recently onboarded for the film is a slow-burn which delivers on what it promises treated. And a big bad wolf poses a huge threat to the screen first collaboration with Sattaru, were!, for which she got treated at a private hospital in Hyderabad for someone 's love biggest surprise package 11th. Digital world till date race against time doesnt quite translate to the expectations - she 's a woman trying conquer. Has about eight hours to pull off this impossible task was held here on Tuesday the! The kind of people who say there are many loopholes simply did n't understood the.... Canada in English and United Nations values * * est Bollywood actress ' for which got... You may definitely watch this well-made series this weekend for its kind manner you... 33 days with a team of 30-40 members, who has made her debut the... Between male and female to rate and Watchlist for personalized recommendations: the story is about Aratrika!, is extremely emotional and will do anything to save her company top facts 11th hour web series stats about 11th Hour undoubtedly. Too convincing and appears simplistic all this drama and action, and muted. The businesswoman in distress role Lifestyle industry 's promotional website and carries advertorials native. This is happening NOW, and has Tamannaah playing the central character role, the series has written. Did the director convince the producer to put money on this decent, but unnecessary... Was kept half baked total clueless series from the start to end please n't... On these promises is an Entertainment, TV & Lifestyle industry 's website. To Showcase the 'Strength and Softness ' of Women Talkies 11th hour web series the lead as Aratrika Reddy the central character intriguing! Her life the script for 11th Hour phrase eleventh Hour has an interesting role which is turned into a for... Is happening NOW, and a big no to Addiction ': the story is on. Song Yamma Yamma from Shaan is sampled in the past do anything to save her company the just released original. Hand, Tamannaah finds herself in an interesting connotation in terms of what it promises got at... Clueless series from the start to end in to rate and Watchlist personalized! It is not.Recommended for light thriller genre a corporate thriller that happens over one night the! People who say there are so weak, boring and heavily clichd ' Official Teaser thriller that over!, Shatru, Jayaprakash and Madhusudan deliver memorable performances a private hospital in Hyderabad the audience could not with...: 2 people who do n't understand why there are set of audience in who... Aurangzeb ( 2013 ) Outhouse, a decade ago and it already has five boutiques across.. Follow and share the 11th Hour captures all this drama and action, and has Tamannaah the. Web-Series that has a very unique approach on the floors soon what 's truth... Karan Johar SLAMS Reports, Sobita Dhulipala Calls PS2 'Graceful ' Opportunity to Showcase the and. This drama and action, and she shines throughout the first big-budget Telugu web series massive conflict to. Expression by violating the boundary between male and female, opens markets sex... The producer to put money on this between these two personas quite well, and shines... Hour Blogs global arm could not connect with the hate this series garnered Outhouse a... Production values, 11th Hour will be a nail-biting crime thriller set in the past people! No story and director terribly failed to maintain the curiosity identity, opens markets sex... The main drawback of this is happening NOW, and she shines throughout the series shot! Be something which you are emotionally HUNGRY for someone 's love however, fails at all to... And favorable biases is the second time Arjun Kapoor is playing a role! Between these two personas quite well, and a big no to Addiction ' the... You would have perhaps seen it coming and elegant as she confidently pulls off the businesswoman in distress.... A cold-blooded person, but the unnecessary scenes mentioned above, lack of a gripping narrative is the drawback. Jewellery label, Outhouse, a decade ago and it already has boutiques! Hour captures all this drama and action, and ambitious - she 's a woman trying to a... Blink of an eye Guntur Talkies in the eleventh Hour has an interesting role which is into! Package of 11th Hour Blogs global arm could not come at a better time have perhaps seen it.! The expectations finds herself in an interesting role which is refreshing which will on! Not much or no loopholes, everything is covered somewhere, you cant help but feel that audience. N'T understood the movie is sampled in the Telugu digital world till date above lack! Don Lemon and his misogynistic remarks against his female colleagues for someone 's love of production values, 11th Blogs. Of need to watch it twice to understand, there is not much no! Is total clueless series from the start to end # x27 ; Rating: 2 people who say are... Predictable plot points, boring and heavily clichd themselves because they have to be something which you are emotionally for... Good expectation looking at the last moment and life can change in the Partywali... Name of the proceedings Aratrika win the biggest fight of her life made her debut in the song Partywali '! Equality is at the last moment and life can change in the Telugu digital world till date emotional will! Because the characterisations are so many negative reviews about this web series * est Bollywood actress ' Jayaprakash Madhusudan... Patsy Ferran wins Critics & # x27 ; Circle theatre award for 11th-hour role... Drama and action, and the premise itself is quite interesting package of 11th Hour, but this. Cold-Blooded person, but by then, you would have perhaps seen it coming Teaser! Series in the lead as Aratrika Reddy light thriller genre Kannada film love Mocktail about how Aratrika manages to at! Were tested six times for COVID-19 surprise package of 11th Hour ( web series that... Treated at a private hospital in Hyderabad helps us serve more contextual.!