Served as Lead Recruiter for the Yahoo MBA Global Rotational Program. $1.50 A. the payoff is smaller. Sales promotion tactics are now developed before the strategy is determined. b. Lenora's efforts represent the firm's. D. Give-aways through social media are much more effective than give-aways through other forms of sales promotion. They pay retailer handling and processing costs of 10 per coupon redeemed. 1. D. Bonus packs. Trade allowances are detracting from the image of the retailers who carry their brands. C. to encourage the trade to display and support established brands. A. can really only be accomplished through advertising Tropicana developed a "Win the Perfect Vacation" sweepstakes to complement an advertising campaign theme promoting its grapefruit juice as the perfect beverage. B. B. provide the marketer with an immediate gauge as to how well the product will do in the marketplace Which of the following sales promotion tools work best for Kellogg's? D. In-or on-package sampling, 43. A. premiums The interest rate is 10%. A. Coupons D. When small refunds are being offered, marketers may find other promotional incentives, such as coupons, more effective. Which of the following is an example of a pure service? 68. Another reason is that many purchase decisions are made at the point of purchase byconsumers who are increasingly time-sensitive and facing . A. 15 B. A trade layout The heavy emphasis on trade promotion makes it difficult to: C. A bonus jar of Hellmann's Mayonnaise, offering 1 L for the price of 750 mL. Wall display B. 1. D. growth. B. This is an example of a(n) _____ coupon. A. Spiffs A. B. closing the sale, by asking the customer to make a commitment. The goal of __________ is to inform and remind people in a target market about specific products, eventually persuading them to participate in an exchange. c. shifting the focus from the customers to the products. B. franchise building promotion Funday Park sells tickets at $70 per person as a one-day entrance fee. D. most consumers do not use coupons. This discount will be deducted straight from the bill. Advertising C. Vending sales D. Direct mail, 1. Here are a few pros and cons. Which of the following promotion tools is less likely to be used when the goal of the marker is to build brand equity? 2. A. product placement, B. interactive promotion C. infomercials D. broadcast. D. event sponsorship, 47. C. a spiff c. Pure goods are products that do not include any services, while pure services are products that do not include any goods. 1. The final selection of the consumer promotional tools needs to consider target audience, budget, competitive response and each tool's purpose. ______ generate(s) much higher trial rates than advertising and other sales promotion techniques. Swag B. decline The distribution method for audio and video programs via the Internet that lets users subscribe to a number of files or feeds is called a: A. webcast. A free tube of Colgate toothpaste in a box of Life cereal D. Loyalty programs, 58. Research indicates that the average Canadian household redeems approximately _____ percent of the coupons they receive in a year. c. Consumer products are divided on the basis of measurable characteristics about people such as age, income, ethnicity, and gender, whereas business products are divided on the basis of consumer attitudes, interests, values, and lifestyles. Under which of the following importance is given to consumer's satisfaction? C. Supermarkets now carry an average of 30,000 products compared to 13,000 in 1982. D. a joint trade promotion, 111. Flash sales are short-run sales where businesses, often ecommerce and retail, offer discounts on products and services for a short period. D. newspapers and radio. A. A. direct mail and sampling B. broadcast media and interactive promotion C. viral marketing and publicity. B. b.It is an act of developing a list of qualified applicants for sales positions. A. publicity B. advertising C. viral marketing D. propaganda. Which of the following statements is true of product packaging? c. Adaptability Consumer-oriented sales promotions are part of a promotional ______ strategy. Which of the following is an example of a sales promotion that can be used to contribute to franchise building? _________ refers to any paid, non-personal communication through various media by organizations and individuals who are in some way identified in the message. A sweepstakes or contest that uses a theme which is consistent with the image or positioning of the brand. D. transference charging, 98. A. D. Retailers are not happy having to purchase large amounts of product to support the promotion. C. Account-specific marketing A. horizontal cooperative advertising 14. Door-to-door sampling Forward buying A. vertical cooperative advertising When a brand moves to the _________ stage of the product life cycle, advertising is primarily a reminder to keep consumers aware of the brand. StockMarketData\begin{matrix}\text{Stock Market Data}\\\end{matrix} Consumers do not want to be bothered saving cash register receipts and proofs of purchase. One reason for consumer's increased sensitivity to sales promotion is: A. decrease in competition. All of the following are examples of consumer-oriented sales promotion activities EXCEPT: 10. She posted pictures of events, and close-ups of the food they served. Why are organizations like McDonald's, Wendy's, and Labatt placing more emphasis on sales promotions than ever before? D. Bonus packs, 39. C. Nonusers of rebates have been shown to perceive the rebate redemption process as too complicated. D. a rebate cooperative advertising, 109. a. convenience products D. marketers are offering consumers more promotions to attract and maintain customers. Retailers argue they are justified because they are assuming some risks in taking on a new product, and so many new products fail. Sales promotion refers to the marketing activities designed to stimulate immediate sales activity through specific short-term programs, while personal selling is the person-to-person presentation of products to potential buyers. It is one of the factors that marketers use in accessing the value a product has on its customers. A. Contests B. A. a slotting fee. C. are very effective even without brand name awareness B. intermediaries. B. point-of-purchase display C. $1.00 and _______. Personal selling C. Public relations D. Internal marketing. C. frequent patronage programs B. Which of the following is NOT an advantage inherent in the use of coupons as a sales promotion tool? B. premium. D. Even large manufacturers with popular brands and large promotional budgets always have to pay slotting fees. 85. a. Cobranding involves creating new products that have very high development costs. I am an innovative, passionate, versatile sales and operations leader, offering over 13 years of multi-location national and international leadership expertise in building robust teams. _____ is a practice used by some retailers and wholesalers whereby they take advantage of a promotional deal and then sell some of the product purchased at the low price to another store outside of its area or a middleman who will resell the products. A. B. Which of the following is NOT true regarding slotting fees or allowances? _____ is an exhibition or forum where manufacturers can display their products to current and prospective buyers. This is an example of: Which of the following is a consumer sales promotion activity? They create incentives for customers to buy products more quickly and make larger purchases. a. B. This payment is known as: In the next step of the selling process, Bethany will likely be: A. processing the customer's order. C. trade allowance D. trade promotions, 28. The explosion of the BP oil rig and subsequent oil spill in the Gulf of Mexico was one of the worst disasters affecting the U.S. in this century. Sales promotions can have many objectives and ideal outcomes, which we will explore in detail throughout this article. _____ is a recent development whereby companies are customizing their sale promotion programs for key retailers. b. Trialability Sampling through the mail A. cross-ruff C. instant B. the Internet and television. A. C. brand equity B. horizontal cooperative advertising (p. 520) ______ is defined as a direct inducementthat offers an extra value or incentive for the product to the sales force,distributors, or to ultimate consumer with the primary objective of creating animmediate sale. 4. This is an example of: account-specific marketing Brand equity is also known as: Customer franchise C. requires low-cost production through outsourcing. B. brand publicity. 1. C. vertical cooperative advertising ______ is defined as a direct inducement that offers an extra value or incentive for the product to the sales force distributors or to ultimate consumer with the primary objective of creating an immediate sale. Pure goods are products developed in a customer-centric manner, while pure services are products developed in a profit-centric manner. B. C. public communication. It is an act of developing a list of qualified applicants for sales positions. B. to maintain trade support for established brands. 26. Budliter has a new ad campaign for its product. The use of premiums is very popular in fast food restaurants such as McDonald's. Brittany Taylor and Piper Albright formed a partnership, investing $210,000 and$70,000, respectively. C. Consumer confusion when they shop at their local store According to the Social Media in Business box titled, Social Media Complements Other Promotion, various business owners emphasize: A. A. push money Targeted to specific geographic or demographic segments A. growth stage C. the copy and layout of the coupon 1. In the past, ___________________ was an important advertising strategy used in movies. B. getting a name on a sales contract. "Jack of All Trades, master of my own" pretty much sums up my exciting, diverse and rich professional background.<br><br>A senior business leader with 20 years of experience in consumer sector. This promotional offer of a great gift is a good way to convince customers to spend a bit more. The firm's job is to constantly interact with media professionals and to convince them to print unpaid articles about the product in a direct or indirect way and to consistently circulate stories about the health benefits of consuming organic tea in general. Retailers are not justified in charging slotting allowances since most new products are successful. D. Greater expenses resulting from fragmented efforts In terms of total dollars spent, the number one and two advertising media are: A. broadcast and cable television along with direct mail. B. trade discounts \text{February 2007} & \text{42,491} & \text{12,014.98}\\\text{March 2007} & \text{47,345} & \text{11,895.42}\\\text{April 2007} & \text{41,109} & \text{11,012.01}\\\text{May 2007} & \text{39,882} & \text{10,891.11}\\ 2. In order to provide an incentive to a current user to purchase Breton instead of other cracker brands while the consumer is shopping for crackers, which of the following sales promotion tools would work best for Dare? 1. A. cooperative advertising During the maturity stage of the product life cycle, _____. The company makes use of all possible media platforms to create a seamless promotional strategy to reach its target audience and to establish a strong brand image. d. profits continue to decline as competition intensifies, d. profits continue to decline as competition intensifies, Exilant Shooters, a wedding photography company, is providing free candid photoshoots for the first fifty people who visit its Web site. _____ is advertising supported by raw materials or component part manufacturers to help establish end products making use of their materials. c. companies invest in raising awareness about the product B. a franchise building promotion C. The increased emphasis on long term strategy and performance by most companies D. The prime time evenings that attract the biggest percentage of the brand's target market, 38. Uncle Ben's Rice attached a $1-off coupon to the outside of their packaging. D. Contests/sweepstakes. Other Forms of Promotion. D. Discount trading, 99. Kellogg's is introducing a new brand of breakfast cereal that is high in fibre and targeted at adults between the ages of 25 and 50. C. buyers. A. C. $75,000 Which of the following is illustrated in this scenario? B. consumers purchase more on the basis of price, value, and convenience than brand. An SUV that is designed specifically for travel in hilly areas Over the past decade, the amount of money consumer products firms devote to ______ has been declining while the amount spent on _____ has been increasing. Consumer product companies are launching fewer new products each year. Motivation - It is an effort by which the consumers, traders and sales force are motivated towards maximum sales. D. A dish towel in a box of Tide laundry detergent, 70. C. Coupons are often used by consumers who already use the brand and would purchase it without a coupon. Product placement C. Brand association D. Market recognition. As a marketing consultant, I help consumer brands grow. C. high-involvement sales promotion Which of the following would be NOT an example of a nonfranchise-building promotion? C. bonus pack. D. induce trial of a new brand that is clearly superior to the competition, 41. Lenora just finished writing a news release regarding a new product developed by her firm. What is the cost per coupon redeemed to Uncle Ben's? Market activity #8: Customer Service Effective customer service plays a significant role in individual customer experience. The advent of optical scanners and computers gave manufacturers access to sales information. D. 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