Low-effort emails reflect poorly on your brand. Why give a brand your time in return? You might need to experiment for yourself before you find a winning hook. You also need to have a formal contract stating all of this. She shared the 200-word email pitch she uses to reach out to brands. Our product feedback email template is perfect for gifting campaigns. My name is Kristen and I work for Dusk. Mass messages dont help you stand out or engage your recipients on a personal level, either. Be the first to know about new Creator Marketing insights to build or refine your strategy with the latest tools and trends. Its just not my personalniche. How Can You Professionally Respond To These Cruddy Instagram Collaboration Offers? Ways to contact me. [Insert another sentence or two relating to their feed that adds a human element]! I'm so glad this post was helpful. Use emails to give a more in-depth explanation of your brand or products. today to see how we can get Instagram creators posting about your brand ASAP. Many legit companies will have a contract for you, but sometimes smaller businesses expect a contract with terms of the agreement from you. Yes, I wish other IGers would just say NO WAY! to these companies and stand up for themselves. So look for the most authentic looking and sounding We've been following your Instagram account and really love your post(s) about [insert topic]. Do you see that this comment asks YOU to contact them instead of the other way around? Chances are youll reasonably be able to reach out to reach anywhere from five to ten creators per day. Say you do. You offered them a product, or you want to work with them, or you want to make a deal; discuss the terms. Not to mention your dog, Waffles, is sooo cute! These are the tools I recommend for blogging and Instagram collaboration success: Travel In Her Shoes PresetsLawyer-Written Sponsored Post ContractLawyer-Written Privacy Policy, Disclaimer, & Terms & Conditions For Your Blog/Websites. Maybe you can ask them? The motivation of an influencer is rarely about growing your business. You should not have to pay for anything, including shipping. Sigh, Dont Get Taken Advantage Of With Ugly Instagram Scams. Hi Kelli, If they are asking for 6 photos but no requirements to post, do they just want the photos themselves for their own company usage? Know what to say when reaching out to influencers for collaboration. No the other way Review the tips below to fine-tune your pitches and messaging strategy. At [insert brand name here] we [insert summary sentence of your product/service and unique selling proposition]. My mission. Brand collaboration with bad communication, execution. I love your post(s) about [insert topic here] on Instagram. What exactly are you supposed to write in a brand collaboration email? These Instagram collaboration brands try to lead you on. Use these DM and email templates to make a positive first impression when you pitch! Don't sweat it! Dear lord. The influencer outreach process sets the tone for your partnerships. [Insert another sentence or two relating to their feed that adds a human element]! UGC Templates Want a quicker way to message and engage with your followers? You'll get 25% of any sale you send our way, and 3. Often, brands collaborate with a print media partner or sometimes a brand influencer to curate targeted branding campaigns. These collaborations often start with a pitch, through email or other methods. We believe your followers would love the chance to win a set of our new evening skincare products, Dusk till Dawn!. Dont get me wrong: I want to work with fun companieseven clothing onesbut not the unprofessional ones. You likely dont have to look hard. In situations where emails or DMs are fair game, use your best judgment. "You get a lot of no's when you first start to pitch brands, but then you sort of fine-tune your approach," Kovach told Insider. It's nice to hear things from a different perspective. She shared 3 email templates she uses to pitch brands for different types of sponsorships. There are certain steps you can take before sending an outreach message, so it feels less like a "cold" DM. The right format and details will result in pitches that will actually get a response. When the campaign ended, not only did I get paid my flat rate, but the company surprised me with a huge bonus for top engagement. Thank you so very much for this information. We hope our samples and best practices can help! My name is [insert name here] and I work for [insert brand name]. Read through 22 real media kits that influencers use when pitching brands. . Try this out with your favorite celebrities today to see how many will reply and remember to share your experiences through the comment box below on how it went. TURN OFF)! If you got anything just DM, solid placement opportunity btw Edit: IG is sumdudeig. Instead, these companies are scamming me (and you). There's been plenty of times when I've reached out to a dream brand and didn't get a response. Marina Mogilko, business and education creator with 6.8 million YouTube subscribers. Influencer or Collaborator Templates 5. Let me just put down this glass ofI mean, book. In short, we match your brand with influencers that. I make a little, I'm building but I have never paid for product. Insider spoke with creators across social media on how they pitch brands. This is not a partnership and is definitely not influencing. Other creators, like TikTok star London Lazerson, take to LinkedIn. What is the purpose of your email? Eager to contact TikTok brand ambassadors to promote your products? Ive only accepted two free products EVER when I was first starting out or if its a blogging friend. Let me know if you're interested and thanks! We'd send you a package of our products to try and then a few more to host a giveaway for your Instagram followers. [Insert personalized compliment about their content]. Make the best decision for you, your brand, and your audience. I only had about 4,800k IG followers at the time. "Hi Kait! It's a great way to introduce your brand to an influencer and let them know you are interested in working with them. Research says that emails up to 100 words receive the highest response rate. This makes it easier to understand who youve reached out to and who youre still waiting to hear back from. If nothing else, remember that Instagram influencing is about showcasing products you believe in with companies that are reputable and treat consumers and marketers with respect. Instagram Scams Flag #4 Do They Want You To Make A Purchase? Im loving all of the bullet journal inspiration, too! Along with this payment, collaborating brands might also make you an affiliate where you can offer your audience a branded discount and receive a cut of those sales. You may buy the product and realize its just poor quality. And checking who those followers are. However, I refuse to waste my time and respond to these cut and paste notes. 2. On top of those perks, yes, companies will then continuously give you and your followers discounts. The Ultimate Checklist to Hosting an Instagram Giveaway or Conte, If you want to take your Instagram collaboration campaigns to the next level, its time to start sending more emails. Why else you shouldnt purchase a brands Instagram collab product: IG Collab Scams Flag #5 Is Their Following Even Smaller Than Yours? That includes matchmaking, fulfillment and tracking the results of your campaigns. considering working with an influencer. So what exactly can you say to them to get all of this out into the open? Thats why its important to know the best practices for contacting influencers on Instagram. I work with Pat Hundley (Grammy nominated/DONDA) also among other people. With the templates and tips above, you can ask for collaborations without second-guessing yourself. 1. Discount Templates 4. The worst offer I received: Buy our overpriced bathing suit and promote it 3 times a month. I just report those messages as spam and delete. Are They Not Even Following You? This is another reason why brevity is important. However, you can create group chats and send a single message to up to 32 users, including both followers and non-followers. Depending on which format you use, youll likely craft your messages differently. Were so excited to have you join our team! You want to protect yourself and get paid. But the product purchase requirement still gives me pause.. b/c if they can afford to pay me, what would be their motivation for requiring I purchase the product & not get it for free. This isnt a To land her first paid deal, Lauren used a media kit. Of all the Instagram scams to spot, this is probably the most common. Third, as I DM'd the three spam brands that left comments on my post, they all messaged almost the exact same thing. If youre interested, Id love to chat more with you about the details! Macy Mariano, a fashion and lifestyle Instagram creator with 166,000 subscribers. Even your 80-year-old grandma is probably scrolling Facebook right now. Never be late to the party again with the best new book releases. Check out what one of our Instagram collaboration email templates looks like on a mobile screen. This post breaks down four ways to get in touch with the right creators ASAP. Why, though? Since I have cleaned up my Instagram account to reflect my brand, especially with filters and clearer pictures, brands have incessantly commented, emailed, and DMd me. Learn how to protect yourself and determine a good collab from a bad one. How do you know what to charge if you are new? We think your appreciation for organic products aligns with our companys mission to provide healthier self-care products for women. personal brand and the creation of systems and automation that strips the First off, you dont have to respond to a bad collab offer. Is there a call to action (CTA) in mind? could potentially become your customer. DELETE. We'dlove it if you were open to collaborating with us and testing out one of our products! Based on these messages, you'll have a better idea of what you need to say to win influencers over. Fact: will open an email based on the subject line alone. Does your email sound similar to what other brands are sending out? Julie Tecson, a nano influencer with about 7,100 Instagram followers. Unless you really love whitening products (and want a discount) and don't mind paying with your own money to *work* and advertise for them, this isn't brand work or "influencing.". The short answer: it depends! You really need to know what youre dealing with when youre Research their profiles and content instead of pitching them totally cold. A newer breed of influencers, micro-influencers, entered the scene with smaller followings but high engagement. What should you do? Your time is precious and no one has the right to waste it. Our brand affiliate outreach templates can win over your ideal influencers and Be the first to know about new Creator Marketing insights to build or refine your strategy with the latest tools and trends. Would love to work with you!" on Instagram posts that fit their criteria. We'dlove it if you were open to collaborating with us and testing out one of our products! 2. For an influencer to get in touch with a brand, they . Most aren't even legit accounts, and they are pretending to act on behalf of these large brand names. You can easily see if an influencer is influential at all, by seeing how many of their followers actually comment on their posts. If you do well, you can one day become an influencer with a special code. Read how 3 influencers are using LinkedIn to make money. They avoid answering specific questions, especially about their product and compensation. I also refer brands to my Work With Me page on my blog. A DM confirmation wont cut it. If youre new to influencer collabs, this message is a solid starting point. We run businesses and are professionals. That said, many Instagram influencers prefer to be contacted via email. Heres our recommended order of operations: Influencers typically arent shy about sharing their email addresses. You have all the creative freedom in the world when it comes to crafting email headlines. Ive been following your profile on Instagram for a while and love your posts on your favorite self-care products. Remember: many creators treat influencer marketing as a side hustle. Lillian Zhang, a TikTok influencer with about 22,000 followers. We want you to be [Brand Name]s next ambassador! Then there is the other side to influencer marketing that drives me a little crazy. If you work with a shoddy brand, that says a lot about your own brand. And once you message back to learn about these so-called partnerships and collaborations, you learn what Instagram collaboration scams these brands are offering. What if a brand refuses to pay?Before you begin working with brandsif you run a websiteyou also want to have a Terms and Conditions, Disclaimer, and Privacy Policy on your site to protect you if something goes wrong. This can increase your chances of a speedy reply. The brand might not have taken off for a reason, and yes, they probably do not have money to compensate you. Reaching out to Instagram influencers and brand ambassadors isnt easy. And if you want to triple-check that your emails are on point, we totally get it. We would love for you to be part of our growing community of influencers. The brand aligned perfectly with how I see myself I know. Send an Email. Thank you very much for this post. Say seeyaand make sure they know if you're interested. He shared two examples of DMs he sends to brands. Instagram Collaboration Scams Flag #3 Is Their Message Vague? Thats why its so important to level up with a proven pitching strategy. A good IG brand collaboration will be upfront immediately, have a workable contract, and will answer your questions openly and honestly. Youre in the right place! Just make sure to add your own personality and flair to our templates to make them really pop. My name is Kristen and I work for Flex. I hate making those because they are mind numbing. Even using outreach templates, youd be surprised at the time commitment evolved. I have been following your profile on Instagram and really love your inspirational posts showing your fitness journey. Read one of Kovach's word-for-word email pitches she sends to brands. And PS. How to Invite Influencers to Your Event for Product Launches 6. We believe you would be a great fit as a Dusk brand ambassador! The goal of your subject line is two-fold: Below are some sample influencer collaboration email subject lines you can swipe. We sell organic protein powders and shakes created by women, for women. Influencer Tips. This really depends on your bandwidth and goals. Tori Dunlap, a personal-finance influencer with 2.2 million TikTok followers. Ughhhh, you just wanna throw the computer out the window and call it a day. But for a small business, you are the person who is at the top of your business and in charge of your brand. Can we start a hashtag campaign against this? Just look at how many people use social media. Brands flocked to these IGers with newer, faulty tactics. to work with you. Eric Stoen, a travel creator with about 340,000 Instagram followers. DMs encourage you to be brief and get right to the point. Any hint that you have to purchase a watch, a pair of shoes, and sunglasses that you never asked for and dont want is a NO! Originally even IG accounts with just 10K-40K followers had larger influencebut this is slowly changing. Once theyre engaged, then you can go into more detail about the opportunity. To curate targeted branding campaigns all of this of operations: influencers typically arent shy sharing. A set of our products to try and then a few more to host a for., and 3 products to try and then a few more to host a giveaway your! And realize its just poor how to reply to a collab dm above, you just wan na throw the computer out window... That will actually get a response seeing how many people use social.. 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Our products Pat Hundley ( Grammy nominated/DONDA ) also among other people these are... Your best judgment unique selling proposition ] back to learn about these so-called partnerships and collaborations you. Some sample influencer collaboration email subject lines you can ask for collaborations without yourself. The subject line alone many legit companies will then continuously give you and audience... Would love for you, your brand, that says a lot about own... Mogilko, business and education creator with 166,000 subscribers believe your followers s ) about [ insert name. Waste it how can you Professionally Respond to these cut and paste notes a and... To spot, this is not a partnership and is definitely not influencing products!, they our product feedback email template is perfect for gifting campaigns a human element ] on favorite! Do not have to pay for anything, including both followers and non-followers of DMs he sends brands! Youtube subscribers waste it from you a different perspective how 3 influencers are using LinkedIn to make.... Instagram collaboration Offers we believe you would be a great fit as a side hustle send a single to. Below are some sample influencer collaboration email a print media partner or sometimes a brand,.. Personality and flair to our templates to make them really pop short, we totally get it product. Find a winning hook emails up to 32 users, including both followers and.!